Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
CDP or Data Warehouse? The best CDP is already in your DW | Census
Looking for a CDP? You probably have one that you're not using just wasting away in your data warehouse. Save yourself the money (and headache) by re-using your data warehouse.
Use machine learning to score leads | Census
It's common: Your team has many potential customers but not enough bandwidth to pursue them all. So, you need to prioritize the time of your sales teams and give them the “best” leads. Here's how you should do that.
Maximize Your Revenue with PQLs: The Guide to SaaS Success
Explore how PQLs can transform your sales strategy and learn actionable tactics for leveraging your product data to supercharge your company's revenue.
How Airbnb democratized their data to empower their employees | Census
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.
Hub-and-spoke vs point-to-point: Which is the best?
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Analytics engineers own the Modern Data Stack | Census
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
The key to driving your Customer Success team | Census
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.
Graduating to the Modern Data Stack for Startups | Census
Ready to do more with your data? It's time to migrate to the modern data stack, empower your business teams with the insights they need, and and delight your customers with this new generation of data tooling.