Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
The ideal analytics stack for founders | Census
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
What is OA? | Census
There's a better way to understand your data. Operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.
How to get C-level buy-in on your data team | Census
It's no secret that data teams find it hard to get a seat at the table in nominally “data-driven” companies. Why? This is one question among several we set out to answer.
Why dbt is disrupting ETL & ELT | Census
Have you started using dbt? If not, here's the TLDR: It's a new tool that is 100x better than your existing ELT process. Learn how it makes ELT better and how easy it is to get started
Turning event data into actionable data | Census
Sure, you may have been tracking event data for some time now, but what should you do with that data besides creating pretty timelines and some basic automation? It's time to transform that data and put it to work
Why you should choose Snowflake over Redshift | Census
In the market to buy a Cloud warehouse? Look no further than Snowflake. Of course, there are other options, but here's the secret: Snowflake is currently the best. Here's why.
CDP or Data Warehouse? The best CDP is already in your DW | Census
Looking for a CDP? You probably have one that you're not using just wasting away in your data warehouse. Save yourself the money (and headache) by re-using your data warehouse.
Use machine learning to score leads | Census
It's common: Your team has many potential customers but not enough bandwidth to pursue them all. So, you need to prioritize the time of your sales teams and give them the “best” leads. Here's how you should do that.
Maximize Your Revenue with PQLs: The Guide to SaaS Success
Explore how PQLs can transform your sales strategy and learn actionable tactics for leveraging your product data to supercharge your company's revenue.
How Airbnb democratized their data to empower their employees | Census
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.