Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Why dbt is disrupting ETL & ELT | Census
Have you started using dbt? If not, here's the TLDR: It's a new tool that is 100x better than your existing ELT process. Learn how it makes ELT better and how easy it is to get started
Turning event data into actionable data | Census
Sure, you may have been tracking event data for some time now, but what should you do with that data besides creating pretty timelines and some basic automation? It's time to transform that data and put it to work
Why you should choose Snowflake over Redshift | Census
In the market to buy a Cloud warehouse? Look no further than Snowflake. Of course, there are other options, but here's the secret: Snowflake is currently the best. Here's why.
CDP or Data Warehouse? The best CDP is already in your DW | Census
Looking for a CDP? You probably have one that you're not using just wasting away in your data warehouse. Save yourself the money (and headache) by re-using your data warehouse.
Use machine learning to score leads | Census
It's common: Your team has many potential customers but not enough bandwidth to pursue them all. So, you need to prioritize the time of your sales teams and give them the “best” leads. Here's how you should do that.
Maximize Your Revenue with PQLs: The Guide to SaaS Success
Explore how PQLs can transform your sales strategy and learn actionable tactics for leveraging your product data to supercharge your company's revenue.
How Airbnb democratized their data to empower their employees | Census
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.
Hub-and-spoke vs point-to-point: Which is the best?
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Analytics engineers own the Modern Data Stack | Census
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
The key to driving your Customer Success team | Census
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.