Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
6 December 2024
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
4 December 2024
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
12 November 2024
Posts about : Best Practices (2)
Architecting Multi-tenant Data Integrations with Census Embedded
12 January 2024
Maintaining data isolation is critical in building multi-tenant applications. Use Census Embedded and your Data Warehouse to build multi-tenant integrations.
Supercharging Braze Campaigns and Optimizing API Costs with Census
8 November 2023
Census maximizes the value of Braze by optimizing API costs, activating real-time journeys, and ensuring data security.
Leveraging Census to accelerate Braze projects, in partnership with Massive Rocket
18 October 2023
3x faster time-to-value & better business outcomes with Massive Rocket, a top global Braze consultancy.
Announcing Live Syncs: Bringing Real-Time to the Data Warehouse
16 October 2023
Census combines high-speed events with high-quality warehouse data to trigger personalized engagement within seconds. The real-time Composable CDP is finally here.
(Pt 3) Right time: Triggering time-sensitive emails with event data in HubSpot
26 September 2023
Increase revenue by sending HubSpot emails at a relevant time using data in your data warehouse.
22 Best Composable Marketing Tools: 2023 Modern Marketing Stack
14 September 2023
How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report
How Pleo Achieved Customer 360 Utopia with HubSpot and Census
1 September 2023
Fintech platform Pleo shares how they use HubSpot and Census to create a Customer 360 view to send personalized and compliant marketing communications
How ClickUp cut CAC by 50% with first-party data | Census
22 August 2023
With the power of the cloud data warehouse and first-party data, ClickUp's data team cut customer acquisition costs in half.
3 reasons marketers need to care about first-party data | Census
21 August 2023
The future of marketing is first-party data & promises to deliver better customer experiences, more precise targeting & better campaign ROI.
The Modern Data Stack for Retail and E-commerce | Census
3 August 2023
Discover how the Modern Data Stack and Hiflylabs empowers retailers to conquer data challenge and boost operational efficiency.