Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Don’t Let Your CDP's Data Model Be Your Downfall | Census
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.
Customer 360 myths | Census
Believe it or not, you may be thinking about a Customer 360 wrong. So, we're debunking common myths about its complexity and resource demands. Here's the truth about the elusive Customer 360.
6 CDP Identity Resolution Mistakes (And How to Stay Clear)
Here's how to sidestep the 6 most common pitfalls in identity resolution. #1: Disregard for data privacy #2: Ignoring offline data #3: Inadequate data management and more.
What is Data Activation? | Census
The push for digital personalization is more than a luxury – it's a necessity. Discover how warehouse-native data activation is driving strategic growth.
CDPs vs. data lakes: Decoding your data infrastructure | Census
Why use a CDP when you could build one on top of your existing data lake? All you need is a Data Activation platform powered by Reverse ETL.
Reverse ETL vs. CDP for customer data management
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.
What is a Customer 360? | Census
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Why do you need a Customer 360? | Census
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
CDP vs data warehouse: There's no debate; warehouses win | Census
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Segment vs Snowplow: From broken promise to robust solution | Census
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.