Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
How Pleo Achieved Customer 360 Utopia with HubSpot and Census
Fintech platform Pleo shares how they use HubSpot and Census to create a Customer 360 view to send personalized and compliant marketing communications
How ClickUp cut CAC by 50% with first-party data | Census
With the power of the cloud data warehouse and first-party data, ClickUp's data team cut customer acquisition costs in half.
3 reasons marketers need to care about first-party data | Census
The future of marketing is first-party data & promises to deliver better customer experiences, more precise targeting & better campaign ROI.
The Modern Data Stack for Retail and E-commerce | Census
Discover how the Modern Data Stack and Hiflylabs empowers retailers to conquer data challenge and boost operational efficiency.
Don’t Let Your CDP's Data Model Be Your Downfall | Census
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.
Customer 360 myths | Census
Believe it or not, you may be thinking about a Customer 360 wrong. So, we're debunking common myths about its complexity and resource demands. Here's the truth about the elusive Customer 360.
6 CDP Identity Resolution Mistakes (And How to Stay Clear)
Here's how to sidestep the 6 most common pitfalls in identity resolution. #1: Disregard for data privacy #2: Ignoring offline data #3: Inadequate data management and more.
What is Data Activation? | Census
The push for digital personalization is more than a luxury – it's a necessity. Discover how warehouse-native data activation is driving strategic growth.
CDPs vs. data lakes: Decoding your data infrastructure | Census
Why use a CDP when you could build one on top of your existing data lake? All you need is a Data Activation platform powered by Reverse ETL.
Reverse ETL vs. CDP for customer data management
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.