Featured Posts
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
What is a Customer 360? | Census
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Why do you need a Customer 360? | Census
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
CDP vs data warehouse: There's no debate; warehouses win | Census
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Segment vs Snowplow: From broken promise to robust solution | Census
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
The most complete CDP on Snowflake | Census
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
Individual Contributor vs Manager: Which is the Right Path for You?
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
Why good data activation needs good data modeling | Census
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.
5 audiences every B2B marketer needs to be targeting | Census
Discover the 5 essential audiences B2B marketers must target for success. Take your strategy to the next level with actionable insights and expert advice.
How Canva activates its data warehouse for better customer insights | Census
User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.
CDPs and the Broken Promise of the Customer 360 | Census
By 2023, marketers are brought into the why of data activation, but so long as we continue to rely on out-of-the-box CDPs, we won’t (to our data teams’ dismay) have nailed the how.