Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025

Posts about : Best Practices (4)

Best Practices (4)
What is a Customer 360? | Census
Nicole Mitich
7 June 2023
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Best Practices (4)
Why do you need a Customer 360? | Census
Nicole Mitich
7 June 2023
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
Best Practices (4)
CDP vs data warehouse: There's no debate; warehouses win | Census
Nicole Mitich
5 June 2023
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Best Practices (4)
Segment vs Snowplow: From broken promise to robust solution | Census
Simon Pickerill
10 May 2023
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
Best Practices (4)
The most complete CDP on Snowflake | Census
Katy Yuan
8 May 2023
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
Best Practices (4)
Individual Contributor vs Manager: Which is the Right Path for You?
Madison Schott
26 April 2023
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
Best Practices (4)
Why good data activation needs good data modeling | Census
Alex Hauer
13 April 2023
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.
Best Practices (4)
5 audiences every B2B marketer needs to be targeting | Census
Satya Gadepalli
5 April 2023
Discover the 5 essential audiences B2B marketers must target for success. Take your strategy to the next level with actionable insights and expert advice.
Best Practices (4)
How Canva activates its data warehouse for better customer insights | Census
Nicole Mitich
16 March 2023
User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.
Best Practices (4)
CDPs and the Broken Promise of the Customer 360 | Census
Satya Gadepalli
8 March 2023
By 2023, marketers are brought into the why of data activation, but so long as we continue to rely on out-of-the-box CDPs, we won’t (to our data teams’ dismay) have nailed the how.