Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
CDP Use Cases: 6 Clever Ways to Maximize ROI of Customer Data
With customer data at your fingertips, you can improve personalization, segmentation, predictive modeling, omnichannel marketing, and more.
Data Activation Trends Coming True in 2023 | Census
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
The Ultimate Guide to Google Ads Offline Conversion Tracking
If you're overlooking offline conversions, you're not actually seeing the impact of your ads. Learn the easiest way to set up the Conversion API now.
Data in a Downturn: Protect your data career with these 3 tips | Census
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
Why your CDP will fail you for event collection | Census
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
How to use data to drive better customer experiences | Census
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Future Proof Your Data Stack with the Composable CDP | Census
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
OA Digest Year in Review: How our favorite community content stacked up in 2022 | Census
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.
How to supercharge revenue with powerful customer profiles | Census
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.