Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Lessons from the trenches: Advice for women early in their analytics career | Census
Career paths in data are still pretty undefined, especially if you're you're one of the first data hires at your company. Check out this SCD session recap to learn some firsthand tips.
Streamline Data Processes with the Data Engineering Lifecycle | Census
Understanding the data engineering lifecycle helps every role on the team perform better and get the results they're after. Check out this SCD session recap to learn how.
Tipping points: How individual decisions make big impacts in data careers & data teams | Census
All of our careers (and the collective careers of our data teams) are the sum of critical decisions made at the right or wrong time. Drizly's data team grew 7x in just 3 years. Here's how.
Diversity in data: Modeling a better future for data teams | Census
When it comes to data, as with all other industries, diversity is crucial. Check out this SCD keynote recap to hear some steps you can take to make your data team more diverse.
Stars, tables, and activities: How do we model the real world? | Census
For 25 years, Ralph Kimball and Margy Ross’s The Data Warehouse Toolkit has provided the mainstream method of data modeling. But is it still relevant? Or is there another alternative?
Operational analytics in B2B startups | Census
Operational analytics empowers organizations, but there are trade-offs between the amount of data you have & its value. Check out this SCD session recap featuring SpatialChat's journey to OA.
Server-side tag manager or reverse ETL: Which one should you use? | Census
How are server-side tag managers and reverse ETL different? How are they similar? Can you use both in your data stack? Here are the answers to these questions and more.
Webinar recap: How Figma operationalizes data across their $20B PLG business | Census
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
The truth is in: Here’s how stakeholders really feel about their data teams | Census
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.