Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Build or Buy? 4 Reasons NOT to Build Your Own Reverse ETL | Census
It's not the initial development cost, but rather the ongoing time and resources maintaining the tool that will cost you. Let’s take a look at some numbers.
Why marketers should care about the data warehouse | Census
The tide is shifting away from CDPs and towards the data warehouse. And if you can’t access it, or don’t know about it, you’re missing out. Here's why.
Why you need reverse ETL right now | Census
Part 1 of our series on evaluating reverse ETL tools: Why you should invest in reverse ETL in the first place (& why you should do it right now).
Lessons from the trenches: Advice for women early in their analytics career | Census
Career paths in data are still pretty undefined, especially if you're you're one of the first data hires at your company. Check out this SCD session recap to learn some firsthand tips.
Streamline Data Processes with the Data Engineering Lifecycle | Census
Understanding the data engineering lifecycle helps every role on the team perform better and get the results they're after. Check out this SCD session recap to learn how.
Tipping points: How individual decisions make big impacts in data careers & data teams | Census
All of our careers (and the collective careers of our data teams) are the sum of critical decisions made at the right or wrong time. Drizly's data team grew 7x in just 3 years. Here's how.
Diversity in data: Modeling a better future for data teams | Census
When it comes to data, as with all other industries, diversity is crucial. Check out this SCD keynote recap to hear some steps you can take to make your data team more diverse.
Stars, tables, and activities: How do we model the real world? | Census
For 25 years, Ralph Kimball and Margy Ross’s The Data Warehouse Toolkit has provided the mainstream method of data modeling. But is it still relevant? Or is there another alternative?
Operational analytics in B2B startups | Census
Operational analytics empowers organizations, but there are trade-offs between the amount of data you have & its value. Check out this SCD session recap featuring SpatialChat's journey to OA.
Server-side tag manager or reverse ETL: Which one should you use? | Census
How are server-side tag managers and reverse ETL different? How are they similar? Can you use both in your data stack? Here are the answers to these questions and more.