Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Stars, tables, and activities: How do we model the real world? | Census
For 25 years, Ralph Kimball and Margy Ross’s The Data Warehouse Toolkit has provided the mainstream method of data modeling. But is it still relevant? Or is there another alternative?
Operational analytics in B2B startups | Census
Operational analytics empowers organizations, but there are trade-offs between the amount of data you have & its value. Check out this SCD session recap featuring SpatialChat's journey to OA.
Server-side tag manager or reverse ETL: Which one should you use? | Census
How are server-side tag managers and reverse ETL different? How are they similar? Can you use both in your data stack? Here are the answers to these questions and more.
Webinar recap: How Figma operationalizes data across their $20B PLG business | Census
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
The truth is in: Here’s how stakeholders really feel about their data teams | Census
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.
An introduction to account scoring for sales and marketing | Census
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).