Featured Posts
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data

Get quality data faster by connecting any SaaS app to your modeling and enrichment tools

12 March 2025
Why we chose Iceberg as the foundation for Census Store

Why Iceberg makes object storage work, and how we're making Census more efficient with Census store

11 March 2025
Two Ways to Enrich Directly in the Warehouse

Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.

21 February 2025
Posts about : Best Practices (7)
Stars, tables, and activities: How do we model the real world? | Census

15 November 2022
For 25 years, Ralph Kimball and Margy Ross’s The Data Warehouse Toolkit has provided the mainstream method of data modeling. But is it still relevant? Or is there another alternative?
Operational analytics in B2B startups | Census

14 November 2022
Operational analytics empowers organizations, but there are trade-offs between the amount of data you have & its value. Check out this SCD session recap featuring SpatialChat's journey to OA.
Server-side tag manager or reverse ETL: Which one should you use? | Census

10 November 2022
How are server-side tag managers and reverse ETL different? How are they similar? Can you use both in your data stack? Here are the answers to these questions and more.
Webinar recap: How Figma operationalizes data across their $20B PLG business | Census

7 November 2022
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
The truth is in: Here’s how stakeholders really feel about their data teams | Census

2 November 2022
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census

28 October 2022
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.
An introduction to account scoring for sales and marketing | Census

27 October 2022
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census

18 October 2022
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census

17 October 2022
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census

11 October 2022
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).