Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Webinar recap: How Figma operationalizes data across their $20B PLG business | Census
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
The truth is in: Here’s how stakeholders really feel about their data teams | Census
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.
An introduction to account scoring for sales and marketing | Census
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
Analytics Engineering with dbt: A FinTech application | Census
With rapid growth comes real data organization problems. Check out this SCD session recap centering around a real-world application for dbt: How N26 leveraged dbt during times of hypergrowth.
Your complete guide to dbt permissions | Census
Permissions may not be new, but they are super valuable. Luckily, you can configure your dbt permissions to safeguard access to your most important data. Here's what you need to know.
Drive more impact with your data: Just add a dash of psychology | Census
How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.