Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
An introduction to account scoring for sales and marketing | Census
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
Analytics Engineering with dbt: A FinTech application | Census
With rapid growth comes real data organization problems. Check out this SCD session recap centering around a real-world application for dbt: How N26 leveraged dbt during times of hypergrowth.
Your complete guide to dbt permissions | Census
Permissions may not be new, but they are super valuable. Luckily, you can configure your dbt permissions to safeguard access to your most important data. Here's what you need to know.
Drive more impact with your data: Just add a dash of psychology | Census
How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.
How to enable product-led growth with customer data | Census
Your customers are always telling you what they find value in, but are you really listening? Once you understand your customers' needs, you can start crafting the product they really need. Here's how.
Use your product data to drive expansion revenue | Census
Put your product usage data where it counts. By stretching your existing resources, you can actually do more with less, and turn your customer data into expansion revenue. Here's how.
Drive effective E-Commerce ad targeting with rETL | Census
Your data warehouse can't be a "be-all end-all" solution for critical data insights. Learn how data and ops teams can leverage rETL to complete the value chain for your E-Commerce business.