Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
How to enable product-led growth with customer data | Census
Your customers are always telling you what they find value in, but are you really listening? Once you understand your customers' needs, you can start crafting the product they really need. Here's how.
Use your product data to drive expansion revenue | Census
Put your product usage data where it counts. By stretching your existing resources, you can actually do more with less, and turn your customer data into expansion revenue. Here's how.
Drive effective E-Commerce ad targeting with rETL | Census
Your data warehouse can't be a "be-all end-all" solution for critical data insights. Learn how data and ops teams can leverage rETL to complete the value chain for your E-Commerce business.
Tips for starting your data career | Census
When starting a data career, you can be overwhelmed by the available options. Stay calm, be confident in your abilities, and always seek out chances to learn.
What's wrong with technical interviews | Census
Technical interviews should measure a candidate's ability to do the job. But do they really? And how can we fix the interview process so it's better for everyone?
What is dbt? An explanation for everyone. | Census
Have you heard your data teams chatting about dbt, but when you ask them to explain it to you, you're at a loss? We've got just what you need: An easily digestible guide to dbt that even non-technical folks can understand.
Break free from the precision prison | Census
Hot take: The warm and fuzzy feeling that comes with precise numbers is all in your head. To stay ahead, you need to embrace the unknown.
The most important part of your planning | Census
You can't predict the future, but the act of planning isn't worthless. After all, the value is in the journey, not the destination.
In context: Answer data questions that aren't asked | Census
Does your data have the proper context? Contextualizing your data aligns your business teams and drives real, measurable impact.
Growing pains: Moving from DIY to the MDS | Census
Are you stuck with a DIY infrastructure stopgap? Snowplow, Brooklyn Data Co, join us to share why they think it's a waste of your team's time.