Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Serious about rETL? You need data observability too | Census
Is your data reliable? Learn about data observability, how it reduces downtime, and why data observability + rETL are better together.
Time series analysis + simple exponential smoothing in Python
Are you optimizing your business predictions? With time series and exponential smoothing, you can place emphasis on more recent observations.
DevOps vs. DataOps: Taking the Dev World into Data | Census
DevOps, DataOps... What's the difference? Find out what framework you need and how you can use lessons from the dev world in the data universe.
How the public sector influences ClickUp's data | Census
Don't suffer from "choice paralysis." The public sector's streamlined data project process can help us all make decisions more intentionally.
New to dbt? It can change your data game. | Census
There are a lot of misconceptions about dbt. Learn about everything dbt is, its benefits, how it works, and how to build your very own model.
Persuasive data: Don't focus on the right answer | Census
Being right isn't the only thing that matters. Boris Jabes and Benn Stancil define what's actually most important in the data world: confidence.
Decisions: it's time data teams got a seat at the revenue table
Traditional data teams make dashboards that influence decisions, but it's time to challenge that typical structure to make room for innovation.
The importance of community in a great data career | Census
Community is key to a successful data career. Find out why from Jessica Cherny, co-founder of Data Angels and senior data analyst at Ironclad.
Data-driven isn't enough. You need the right data. | Census
Data-driven operations is a hot topic, but it isn't enough. You need to use data you can trust and that aligns with your goals.
The secret to collaborating in the modern data stack world | Census
In this modern data era, stakeholders and data professionals are collaborating more frequently than ever, but the best way to do so is still largely undetermined (or at least, underutilized). To streamline communications between the groups, there are three important questions that both stakeholders and data professionals need to answer.