Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census GPT Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
What to consider when bringing in data consultants
Not sure what levers to pull to optimize your data analytics and grow your business? Unlock your data potential with these expert tips on hiring a consultant.
Announcing The OA Club Community Data Champions
Meet the 10 data experts kicking off Census's Operational Analytics Club Data Champions Program in 2023.
Why Smartify’s Head of Marketing chose Census over a CDP for Data Activation | Census
Smartify is an arts & culture app that connects museums and galleries all around the world. Here's why Martin Jefferies, head of marketing, chose to activate their data using Census rETL vs a CDP.
How 7 data leaders made the warehouse the source of truth for their marketing teams | Census
If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
How Michael Tappel at Clockwise drives product-led Growth by syncing data to HubSpot | Census
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates | Census
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.
How Prolific’s own Jim Lumsden supercharged their sales team with product usage data | Census
Online marketplace, Prolific, helps launch studies to thousands of trusted participants in minutes. Their own data lead, Jim Lumsden, joined us to talk about his journey leading up to Prolific and how he drove impact with the young sales team.
Emmanuel O.'s review of the CoRise 4-week Analytics Engineering with dbt course | Census
Want a first-hand review of the CoRise 4-week Analytics Engineering with dbt course? Check out what Stand Out Data Show scholarship winner Emmanuel O. had to say about his experience.
How Hugo used data to increase conversions with personalized emails | Census
Hugo, a meeting productivity hub, helps businesses to prepare for meetings, take notes, and simplify meeting workflows for entire teams. Darren Chait, their COO & co-founder, joined us to chat about how he used their data to personalize emails and drive conversions.