Featured Posts
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Product-Led Growth With Claude: Turning User Events into Customer Insights
Use product usage metrics to predict next best actions with Claude and Census GPT Columns
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Introducing Template Workspaces for Workspace Multi-Tenancy in Census Embedded
Features to help you securely manage and monitor data flows across multiple external partner organizations
Avoid the Embedded iPaaS Trap
Embedded iPaaS comes with scalability, reliability, and maintenance issues that lead to a loss of trust in your business. Census Embedded promises a better way to provide integrations.
Real-Time Reverse ETL for Google BigQuery and Google Pub/Sub
Enabling real-time use cases with Google BigQuery and Census Live Syncs
Introducing the Universal Data Platform
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Toward a Universal Data Platform
The current process for building models is broken - a universal data platform makes this faster and more secure.
PacSun Adopts Census Embedded in SoundCommerce
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Census Acquires Fulcrum to Enhance AI-First Data Collaboration and Modeling
Our strategic acquisition of Fulcrum represents our commitment to our mission to build a trusted data layer for data & business teams to collaborate
Census Computed Columns: Last Mile Data Transformation Made Simple
Computed Columns make last mile transformations easy, with or without code, while still being fully governed and observable
Census is Snowflake's Marketing Application Partner of the Year 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Census Datasets: The first step toward collaborative data transformation
Datasets create a shared, singular view of trusted data that simplifies data exploration and modeling, helping every user reduce the stress of data management