Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Real-Time Reverse ETL for Google BigQuery and Google Pub/Sub
Enabling real-time use cases with Google BigQuery and Census Live Syncs
Introducing the Universal Data Platform
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Toward a Universal Data Platform
The current process for building models is broken - a universal data platform makes this faster and more secure.
PacSun Adopts Census Embedded in SoundCommerce
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Census Acquires Fulcrum to Enhance AI-First Data Collaboration and Modeling
Our strategic acquisition of Fulcrum represents our commitment to our mission to build a trusted data layer for data & business teams to collaborate
Census Computed Columns: Last Mile Data Transformation Made Simple
Computed Columns make last mile transformations easy, with or without code, while still being fully governed and observable
Census is Snowflake's Marketing Application Partner of the Year 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Census Datasets: The first step toward collaborative data transformation
Datasets create a shared, singular view of trusted data that simplifies data exploration and modeling, helping every user reduce the stress of data management
Introducing Embedded Reverse ETL Syncs, the future of SaaS integrations
The ability to embed Census's best-in-class Reverse ETL sync UI into any application helps companies share data with external customers and rapidly ship & maintain integrations
Sync data 100x faster on Snowflake with Census Live Syncs
Announcing the fastest-ever data activation on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL