Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Census is Snowflake's Marketing Application Partner of the Year 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Census Datasets: The first step toward collaborative data transformation
Datasets create a shared, singular view of trusted data that simplifies data exploration and modeling, helping every user reduce the stress of data management
Introducing Embedded Reverse ETL Syncs, the future of SaaS integrations
The ability to embed Census's best-in-class Reverse ETL sync UI into any application helps companies share data with external customers and rapidly ship & maintain integrations
Sync data 100x faster on Snowflake with Census Live Syncs
Announcing the fastest-ever data activation on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL
Our app has a new homepage
Announcing Census's new app homepage, offering a comprehensive overview of sync activity to help you detect and resolve issues across the whole system!
The First Real-Time Composable CDP with Materialize and Census Live Syncs
Together, Materialize and Census empower every business team to activate their real-time data faster and easier than ever before.
Monitor and optimize Match Rates across all your ad platforms in Census Audience Hub
View matched audience size and match rate for every ad platform all in one place, to understand if ads are successfully reaching your target audiences
Announcing General Availability of Real-Time Reverse ETL, with Confluent Cloud and Apache Kafka® as sources
Live Syncs activate from real-time streaming data sources with sub-second latency to unlock new high-speed use cases
Warehouse-Managed Audiences: Enabling data teams to manage audiences programmatically from the warehouse
Enterprise data teams can define audiences in version-controlled SQL, then import them into Census Audience Hub