Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Census Achieves Google Cloud Ready - Cloud SQL Designation
Census has met a core set of functional and interoperability requirements with its Google Cloud Ready - Cloud SQL designation.
Automate Data Activation Flows with Census Fivetran Sync Triggers
Empower more real-time use cases with the data warehouse by triggering Census syncs with Fivetran! Our 150+ mutual customers can sync fresh data to 200+ business tools faster than ever.
Introducing Census on Databricks Partner Connect | Census
Discover how Census on Databricks Partner Connect streamlines activation use cases on the data lakehouse and can drive revenue for your business.
Census and Snowpark for Python: Predictive Modeling in Data Activation
Snowpark and Census enable data teams to run advanced Python models effortlessly on Snowflake and unlock new AI/ML capabilities for Reverse ETL.
Census and MotherDuck: Birds of a Feather | Census
Discover how Census and MotherDuck team up to streamline data syncing to over 200 business tools. Learn how to connect the two services today!
S&P Global and Census partner to activate Marketplace Intelligence Data
Enterprises using S&P Global Marketplace Intelligence and Snowflake can unlock insights, drive business growth, and personalize marketing efforts via Census. Access 200+ third-party datasets with ease.
GitLink: Version Control for Census
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation and Reverse ETL workflows. Get the benefits of both code and no-code to bridge the gap between self-service and governance, enabling collaboration between marketers and data teams.
Introducing dbt_census_utils: The first dbt macros for data activation | Census
Introducing dbt_census_utils, the first dbt package built for data activation to support reverse ETL use cases.
Announcing Census on Snowflake Partner Connect | Census
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
BigQuery pricing changes: What does it mean for you? | Census
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.