Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Announcing Census on Snowflake Partner Connect | Census
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
BigQuery pricing changes: What does it mean for you? | Census
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.
Entity API: Real-time personalization in all your apps | Census
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.
Git-backed Models: Use Git to govern your Reverse ETL workflows | Census
Announcing Git-backed Models, a bi-directional Git integration that brings software development best practices to Reverse ETL workflows - peer review, version control, and auditability. Now you can govern your activation flows as seamlessly as the rest of your data stack.
Alerting where it matters – Our integration with Datadog | Census
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
Quick Search: A faster way to navigate your data | Census
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Solutions Partner Program: Grow your business with the industry leader in Data Activation | Census
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Learn about our dedicated resources for Solutions Partners across product, marketing, sales, and success!
Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh | Census
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Announcing Census Entities: Define business entities once to make your most important data available for everyone
With Census Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.