Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
🦃 What’s New in November: Sync Sequences, Prefect partnership, static list sync improvements | Census Sync
Rounding up exciting announcements from November! New Sync Sequences product release, official partnership with Prefect, and static list sync improvements for marketing connectors. Also, our blog on why marketers should care about the data warehouse & an upcoming webinar with Snowplow, AWS, and Prolific.
Announcing Sync Sequences | Census
Now announcing Sync Sequences, allowing you to run a sync based on the successful run of another sync. Say hello to dependencies between syncs and goodbye to orphan contacts.
Prefect and Census Partnership Announcement | Census
Census is proud to announce our partnership with Prefect to empower our users to get the most out of their data. Together, Census Reverse ETL and Prefect dataflow automation make data engineering enjoyable and effective.
🎃 What’s New in October: Google BigQuery partnership, Notifications, Workspaces, Google Analytics 4 integration | Census Sync
Rounding up exciting announcements from October! Official Google Cloud BigQuery partnership, new product releases for Notifications and Workspaces, integrations with Google Analytics 4 and SQL Server.
Introducing Workspaces: Organize your syncs by team or project
Releasing Workspaces, the next level of governance for your Census account. Workspaces enable you to manage permissions granularly for different teams, projects, or use cases. You can organize syncs and models in Workspaces however you wish.
Model Activity improvements: View & revert changes to SQL models in Census
We've made significant improvements to the models Activity tab by adding a detailed log of specific changes. Now you have increased transparency into the models that power critical business workflows, encouraging more visibility and collaboration.
Announcing Census Notifications: Automate messages with your data warehouse
Announcing Census ⚡️ Notifications: Set up business metric alerting using your single source of truth. Use the new visual builder to trigger automatic messages to GTM teams that send when customer data in your warehouse changes.
Census partners with Google Cloud BigQuery to make data more actionable
Today, Census is officially a Google Cloud BigQuery partner! Our mutual customers like Fivetran, Bitly, Mixpanel, and Clearbit use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.
🍁 What’s New in September: 4 new destinations, Culture Amp’s RevOps stack
Rounding up exciting announcements from September! 4 new integrations with ChurnZero, Poplar, Great Question, and Microsoft Teams. Also, sign up for our Live Q&A with Figma and listen to our event about Reverse ETL vs iPaaS on-demand.
🍎 What’s New in August: dbt improvements, 5 new integrations, G2 Reverse ETL category, Snowflake Premier Partner
Rounding up exciting announcements from August! 5 new integrations with PostHog, FullStory, Userpilot, Google Search Ads 360, and The Trade Desk. Also, Data Contracts starting with dbt, G2's new Reverse ETL category, Snowflake Premier Partner, and EU data residency.