Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Entity API: Real-time personalization in all your apps | Census
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.
Git-backed Models: Use Git to govern your Reverse ETL workflows | Census
Announcing Git-backed Models, a bi-directional Git integration that brings software development best practices to Reverse ETL workflows - peer review, version control, and auditability. Now you can govern your activation flows as seamlessly as the rest of your data stack.
Alerting where it matters – Our integration with Datadog | Census
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
Quick Search: A faster way to navigate your data | Census
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Solutions Partner Program: Grow your business with the industry leader in Data Activation | Census
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Learn about our dedicated resources for Solutions Partners across product, marketing, sales, and success!
Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh | Census
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Announcing Census Entities: Define business entities once to make your most important data available for everyone
With Census Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.
🦃 What’s New in November: Sync Sequences, Prefect partnership, static list sync improvements | Census Sync
Rounding up exciting announcements from November! New Sync Sequences product release, official partnership with Prefect, and static list sync improvements for marketing connectors. Also, our blog on why marketers should care about the data warehouse & an upcoming webinar with Snowplow, AWS, and Prolific.
Announcing Sync Sequences | Census
Now announcing Sync Sequences, allowing you to run a sync based on the successful run of another sync. Say hello to dependencies between syncs and goodbye to orphan contacts.