Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Census now available on EU servers, ensuring GDPR compliance
Customers can now choose to process all their data within the European Union (EU). Establishing European data residency is part of Census’s commitment to data handling best practices and meeting the latest security and privacy standards, especially GDPR.
Census is the Leader in the new G2 Reverse ETL category
G2, the world’s largest technology review site, names Census the Leader in the G2 Grid® for Reverse ETL! Reverse ETL was just created as the newest G2 software category, further validating the demand for making data actionable.
Towards Data Contracts with Census: Iterate faster in dbt without breaking business workflows
Census takes the first step towards enabling Data Contracts for Reverse ETL by integrating with your data CI/CD process. We’re releasing dbt Continuous Integration (CI) Checks to give you an early warning if you're going to break your workflows when you make a change – directly within your GitHub pull request.
Census is a Snowflake Premier Technology Partner for Reverse ETL
Mutual customers like Canva, TripActions, Figma, and Notion use Census to sync data from Snowflake into the business tools they use every day. Reverse ETL makes it easier than ever to scale the impact of data and analytics. With Census, every team has the data they need to act and automate with confidence.
🎆 What’s New in July: Integrations with Jira, Apollo, and Zoho, Reverse ETL use cases for sales, marketing, and product teams
Rounding up our exciting announcements from July! New integrations with Jira, Apollo, Zoho CRM, and Ortto, plus Reverse ETL use cases for sales, marketing, and product teams.
Census is in HubSpot’s Automation Apps Collection | Census
Big news! Census was selected to be part of the Automation Apps Collection in HubSpot's App Marketplace, making us one of the featured data sync apps for Marketing teams! Here's what that means.
Census Sync: What's New in June
We're recapping our exciting announcements in June! Don't forget to register for Summer Community Days, and check out our partnership with Help Scout, support for Microsoft Azure, Snowflake Stream Triggers, sync.new, and more integrations.
Census and Help Scout partnership: Sync trusted data to delight customers and proactively reduce churn
We're thrilled to announce our partnership with Help Scout! Together, Census + Help Scout is the easiest way for customer success teams to do more with their data.
Your one-stop-shop to modern data news: The Operator | Census
Welcome to the official Operational Analytics blog, The Operator. Enjoy all of our carefully curated technical and product content with a better UI, so you and your team can find all the information you need to grow your data knowledge base.
Support for Azure Synapse and Microsoft Dynamics 365 | Census
We’re excited to announce support for Azure Synapse, Microsoft’s cloud data platform, as well as an integration with Microsoft Dynamics 365. Now, customers can sync their source of truth to their CRM or any other business tool.