Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census GPT Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Your one-stop-shop to modern data news: The Operator | Census
Welcome to the official Operational Analytics blog, The Operator. Enjoy all of our carefully curated technical and product content with a better UI, so you and your team can find all the information you need to grow your data knowledge base.
Support for Azure Synapse and Microsoft Dynamics 365 | Census
We’re excited to announce support for Azure Synapse, Microsoft’s cloud data platform, as well as an integration with Microsoft Dynamics 365. Now, customers can sync their source of truth to their CRM or any other business tool.
Census Services Partner Program: Grow your business with rETL | Census
We’ve officially launched our Services Partner Program! We're adding even more value to our existing technology partners to help their organizations get the most out of Census.
Sync Snowflake data continuously with Snowflake Stream Triggers | Census
We’re excited to announce support for Snowflake Stream Triggers! They kick off a reverse ETL sync only when your data changes, saving customers' time and credits.
Enjoy 2 days of data learning at Summer Community Days | Census
Looking to sharpen your data skills, share your knowledge & meet more awesome data people IRL? Join us for Summer Community Days July 28 & 29.
New in May: Observability tools, Access controls, & Summer of Data! | Census
A roundup of May's releases and events, including Sync with Confidence observability tools, role-based access controls, Summer of Data swag, + more!
Access Controls: Flexible governance and collaboration for Operational Analytics | Census
Role-based access controls are now available in Census! Admins can swiftly assign user roles to enable secure access to sensitive data, empowering better collaboration between data & ops.
Sync with Confidence: Stay ahead of data surprises w/ warehouse-centric observability for rETL | Census
An entire set of warehouse-centric observability capabilities that ensure data quality for rETL, so data teams can sync data into their downstream business tools with confidence.
New in April: Looker, Postgres, Google Analytics, Mixpanel’s PLG strategy, and G2 rewards!
Some xciting announcements for April: Using Looker Looks as models, new integrations w/ Google Analytics + Postgres (as a destination), and Mixpanel’s PLG story!
Census + Google Analytics: Sync data to custom dimensions for revenue attribution
Integrating metrics across marketing tools is hard, but it doesn't have to be. With Census + Google Analytics, you can evaluate marketing channel effectiveness, attribute user properties to revenue, and iterate faster with ads.