Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Census Services Partner Program: Grow your business with rETL | Census
We’ve officially launched our Services Partner Program! We're adding even more value to our existing technology partners to help their organizations get the most out of Census.
Sync Snowflake data continuously with Snowflake Stream Triggers | Census
We’re excited to announce support for Snowflake Stream Triggers! They kick off a reverse ETL sync only when your data changes, saving customers' time and credits.
Enjoy 2 days of data learning at Summer Community Days | Census
Looking to sharpen your data skills, share your knowledge & meet more awesome data people IRL? Join us for Summer Community Days July 28 & 29.
New in May: Observability tools, Access controls, & Summer of Data! | Census
A roundup of May's releases and events, including Sync with Confidence observability tools, role-based access controls, Summer of Data swag, + more!
Access Controls: Flexible governance and collaboration for Operational Analytics | Census
Role-based access controls are now available in Census! Admins can swiftly assign user roles to enable secure access to sensitive data, empowering better collaboration between data & ops.
Sync with Confidence: Stay ahead of data surprises w/ warehouse-centric observability for rETL | Census
An entire set of warehouse-centric observability capabilities that ensure data quality for rETL, so data teams can sync data into their downstream business tools with confidence.
New in April: Looker, Postgres, Google Analytics, Mixpanel’s PLG strategy, and G2 rewards!
Some xciting announcements for April: Using Looker Looks as models, new integrations w/ Google Analytics + Postgres (as a destination), and Mixpanel’s PLG story!
Census + Google Analytics: Sync data to custom dimensions for revenue attribution
Integrating metrics across marketing tools is hard, but it doesn't have to be. With Census + Google Analytics, you can evaluate marketing channel effectiveness, attribute user properties to revenue, and iterate faster with ads.
Census + Postgres: Enrich data with warehouse insights
With Postgres as a destination, you can enrich your application data by syncing modeled data + insights from the warehouse back into app databases.
Census + Looker: Sync Looker business logic to all your tools
Take business logic out of dashboards and sync directly into downstream tools to drive action with Looker Looks as models in Census! Build once, reuse everywhere.