High-growth enterprises choose Census:
What do you get from Census
that you can't get from Grouparoo?
Built for marketing & data teams
Unlock powerful activation and audience segmentation without code, or manage the same resources in code to ensure security and governance.
Highest quality integrations
Sync with confidence with the fastest and most reliable connectors that scale to billions of rows — up to 200x faster than other activation platforms.
Trusted data layer
Ensure data quality and rapid delivery with an entire suite of collaboration tools that enable data transformation for every team.
Why customers choose Census over GrowthLoop
Flexible for multiple use cases, easier to forecast pricing, and scalable for growing organizations.
"Add-ons" add up, expect to pay more for basic UI configuration and governance.
Marketing teams can easily build audiences and sync them to all their advertising and marketing tools. No CSV uploads or SQL required.
No functionality
Real-time visibility into API requests and responses to help you debug and fix errors as they happen.
No functionality
Census supports running test syncs to preview how data downstream will change, without actually changing your destination data.
No functionality
Configurable alerts for failed syncs, invalid source records, or records rejected by the destination.
No functionality
Census stores detailed logs of every data point and every audience synced in your data warehouse so you can query them with SQL or BI tools. No extra tools needed.
None
Computed Columns enable self-serve transformations like rollups, equations, lookups, GPT, and text transforms.
No functionality
Programmatically create, trigger, edit, and delete syncs, models, and connections.
No functionality
Connect to any existing dbt project, Looker Look, or Sigma Workbook. You can configure Census to automatically run syncs whenever your dbt Cloud models have been rebuilt. Census will alert you if dbt changes will adversely affect Census syncs.
No functionality
Every customer has a dedicated CSM and Customer Data Architect. Our CDAs aren't your average support team, all of them used to be Heads of Data at companies like Verizon and the AMA.
Only for enterprise plans
Join thousands of fellow data practitioners in the OA Club Slack community and get instant help and support from your peers.
No longer active
4 different levels of permissions, with a unique Operator role that only creates and manages segments and syncs on approved data models.
Basic role permissions
Rest assured that your data is safe in transit and at rest. We don't store any of your data and we can provide custom temporary storage options.
Known security issues with past customer data breaches
You can choose to use our EU server to keep all your data within the EU throughout the duration of a Census sync.
None
Census supports enterprise-grade SAML 2.0 SSO, which makes signing in with your existing identity provider easy.
None
“While Grouparoo initially looked promising, we weren't comfortable with its maturity. The issues were primarily connection instability during scaling and the methodology for existing record checks in the Braze connector. It didn't fit our needs for performance, incremental syncs, and user-friendly UI. We were delighted with Census from the start and decided to move forward with them, a decision we are really happy with.”
Census is the #1 Data Activation and Reverse ETL platform
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
We make it easy to switch to Census
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.
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