BOLL & BRANCH X CENSUS

How Boll & Branch's customer segmentation drives better direct mail campaigns

Boll & Branch has built direct mail campaigns with the kind of customer segmentation usually reserved for email — with Census making it easy to get data from the warehouse to PebblePost.

Industry: eCommerce, Retail

Company type: B2C, eCommerce

Team: Data

Use cases: Ad Audiences, Email personalization, Enrich user profiles, Marketing personalization

Featured integrations: BigQueryDelightedIterableMixpanelNetsuiteS3SFTP

 

Boll & Branch sells luxury home goods through both ecommerce and its retail locations. As a company, Boll & Branch focuses on artisanally crafted bed linens made with ethical manufacturing processes.

Results
  1. Able to deliver segmented recipient lists for targeted direct mail campaigns

  2. Enriched user profiles available for both direct mail and email marketing

  3. Time-savings of 4-5 hours per week for the data team

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“Census is a huge time saver. It saves us 4-5 hours a week on building integrations, creating and maintaining pipelines, and troubleshooting for different business use cases.”
Robert Hill

Analytics Engineering Manager

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From your data warehouse to all your apps, customers, and agents.

Without code or CSVs.

Start using Census today by booking a demo with one of our experts.

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