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TCGPLAYER X CENSUS

How TCGplayer improves sales productivity with 360° data in HubSpot

TCGplayer.com, an online marketplace for trading card games (TCGs) and collectibles, needed to modernize both the B2C buyer and B2B seller sides of their business. They use Census to sync valuable user and product usage data to HubSpot so their sales team has a 360° view of the collectible sellers in their marketplace.

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Industry: Ecommerce, Marketplace, Retail

Headquarters: Syracuse, NY

Company type: B2B, B2C, E-Commerce

Team: Sales and RevOps

Use cases: Enrich user profiles, Lead scoring, Product metrics in CRM

Featured integrations: HubSpot, Snowflake

TCGplayer is the leading online technology platform for the collectibles industry, connecting thousands of buyers and sellers from around the world. Their collectibles marketplace, including ecommerce and data management tools, powers sales through physical stores, websites, mobile apps and the TCGplayer Marketplace.

Results

  1. Improved sales productivity by enabling sales reps to view 360° data about TCG sellers in their HubSpot CRM

  2. Data requests are resolved in a matter of minutes or hours, not weeks

  3. Improved collaboration between the go-to-market team and the data team

Census leverages the power of data warehouses like Amazon Redshift and Snowflake on AWS to bring line of business users and IT together. Census powers its customer experiences using AWS services including S3, RDS and Secrets Manager. We also use AWS IAM to integrate with customers' AWS resources without the need for API keys.

From your data warehouse to all your apps, customers, and agents.

Without code or CSVs.

Start using Census today by booking a demo with one of our experts.

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