Industry: Software
Company type: B2B
Team: Sales and RevOps
Use cases: Product metrics in CRM
Featured integrations: Redshift, Salesforce
Wistia is a video hosting platform that helps businesses create, manage, and measure videos. With Wistia, businesses can host videos on their own website and get insights into how people are consuming them. Wistia also offers tools for turning videos into lead generation machines, including email capture forms and embeddable CTAs.
Results
-
Salespeople now have access to product usage information without having to learn SQL or navigate through multiple systems.
-
By using Census’ APIs and robust logging information for reverse ETL observability there is less alert fatigue
-
Data team has reduced time spent on custom integrations thanks to reverse ETL, which improved their pipelines by having a single source of truth for data in different applications with consistent definitions.
.svg)