With insights from
PART 1
Why reverse ETL (and why reverse ETL now)?
Reverse ETL isn’t just another data pipeline (and operationalizing your data has never been more important).
"I was blown away at how [our Rev Ops] jumped right in with zero context and figured out how to use [Census] in less than an hour. They were able to complete a project that our Salesforce Consultant said he usually quotes upwards of $10k for!"
Julie Beynon
Head of Analytics
"If we needed help in any way, Census was ready to jump in and was able to deliver that support in a very timely way. So that really helped us not only to rely on the software, but also the team."
Saurabh Kapadia
Lead Salesforce Architect
Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.
#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say
"A fantastic tool that is only getting better."
Matthew C
Analytics Engineer
“An indispensable tool for BizOps and Go-to-market teams”
Michael T
Business Operations
“Census just works”
Eric B
Director of Project Management
“Like that infomercial rotisserie — you just set it and forget it”
Matthew C
Analytics Engineer