Announcing Live Syncs on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL. Learn More →

Live Syncs

The first and only real-time Reverse ETL. React to buying signals in seconds, personalize at scale, and unleash the power of real-time customer engagement.

Helping business & data teams collaborate at

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Perplexity
use cases

Engage customers at the point of intent

Seamlessly combine real-time event data with historical warehouse data to deliver campaigns that convert

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Geotargeting

Instantly push targeted messages when a customer enters a geographic area, like a physical store or airport.
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Cart Abandonment

Send timely personalized notifications to recover abandoned transactions when shoppers become inactive or leave your site.
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Lead Routing

Minimize time to lead. Reach out to demo requests within seconds to maximize intent and conversion rates.
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Customer Support

Immediately access complete Customer 360 profiles in support tools for proactive and personalized service.
Nikhil Benesch

“We’ve been waiting for this moment for years and it’s finally here. With Census Live Syncs, reverse ETL on real-time data is now a reality. Customers can now activate their real-time insights on a zero latency data infrastructure, without the complex engineering work needed to build it. It's hard to overstate how fast this new sync engine is.”

Nikhil Benesch

Co-Founder and CTO

Materialize
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Trusted by business teams, loved by data teams.
Real-Time Activation

Engage customers in single-digit seconds with the full power of your data warehouse.

 
 
Fully Composable

No vendor lock-in, integrate seamlessly with any data stack or business tool.

 
 
Cost-Effective

Use your existing event collection like CDIs, product analytics, or custom tracking.

 
 

Real-time customer data in 200+ marketing and business tools

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Learn why marketers choose Census instead of a CDP

Fast growing business like Canva, Activision, and Sonos are unblocking their best people with best-in-class tooling. You can too.

Snowflake CDP ebook

Census is the #1 Data Activation and Reverse ETL platform

G2
The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

From your data warehouse to all your teams, apps, and customers.

Without code or CSVs.

Start activating your data today. Book a demo with one of our experts.

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