The Census Blog
Posts by : Daisy McLogan
Klaviyo vs. Campaign Monitor: The Ultimate Email Marketing Showdown
28 August 2024
Discover the key features, strengths, and limitations of Klaviyo and Campaign Monitor - two powerful email marketing platforms. Find the perfect solution for your business needs.
Salesforce Marketing Cloud vs. Campaign Monitor: The Ultimate Marketing Automation Showdown
28 August 2024
Discover the key features, pricing, and ideal use cases for Salesforce Marketing Cloud and Campaign Monitor to make an informed decision for your business. Leverage data integration tools like Census to enhance your marketing automation strategies.
Choosing Between Oracle Eloqua and Iterable: The Definitive Marketing Automation Comparison
28 August 2024
Discover the key features, strengths, and use cases of Oracle Eloqua and Iterable - two leading marketing automation platforms. Learn which solution is best for your B2B enterprise or B2C growth marketing needs.
HubSpot vs. Customer.io: Elevating Your Marketing Automation Game
26 August 2024
Discover the key differences between HubSpot and Customer.io to choose the perfect marketing automation platform for your business. Explore their features, target users, and data integration capabilities to make an informed decision.
Entity Resolution in Python with the Dedupe Package
27 February 2024
Enhance customer data accuracy and utility with entity resolution using Dedupe in Python. Merge records, clean data, and improve customer insights for optimized business strategies.
Understanding the Significance of Data Quality
26 February 2024
Explore the significance of data quality in decision-making, operational efficiency, and customer satisfaction. Learn how to ensure high data quality for business success.
Implementing Entity Resolution with Python Record Linkage
26 February 2024
Learn how to implement Entity Resolution with Python Record Linkage in a B2C retail company. Enhance customer data accuracy and streamline marketing efforts effectively.
Retail Media Networks & Cloud Data Warehousing: An Introduction
23 February 2024
Discover how Retail Media Networks & Cloud Data Warehousing are revolutionizing the digital landscape. Learn about RMNs, Snowflake, and Census Embedded for building robust data-driven strategies.
CDP vs MDM, What's the difference?
23 February 2024
Explore the differences between CDP and MDM, and how integrating them with Cloud Data Warehouses like Snowflake can revolutionize data management for businesses.
What is Reference Data?
23 February 2024
Learn about the importance of reference data in data management, its role in improving efficiency and decision-making, and effective solutions for management.