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Reverse ETL

Sync your data with any SaaS tool with just SQL

Live Syncs

Activate data instantly with real-time Reverse ETL

Audience Hub

Build dynamic audience segments without code or CSVs

Embedded

Share data with external customers & partners

Datasets

Define trusted data for collaborative transformation

AI Columns

Enrich and enhance data with AI

Universal Data Platform
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Features

dbt

Reuse your models in any tool to drive business impact

Observability

Monitor, troubleshoot, and create alerts for pipelines

Security

Sync with confidence with enterprise-grade security

Enrichment

Add third-party data enrichment to your warehouse

Dataset API

Pull data to any app for real-time personalization
Integrations

Popular Sources

Snowflake

Google BigQuery

Azure Synapse

Google Sheets

MySQL

Databricks

AWS Redshift

Postgres

SQL Server

Amazon S3

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Salesforce

Braze

Facebook Ads

Google Ads

Customer.io

HubSpot

Zendesk

Marketo

Intercom

Slack

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Solutions

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Data

Connect your data models to all your apps

Marketing

Build audiences with the most complete Customer 360

Sales

Prioritize high value conversations with a Customer 360 in your CRM

Success

Proactively prevent churn with customer health scores and alerts

By Industry

Retail

Create unique brand journeys by activating first-party data

Product-Led Growth

Get product analytics into the hands of every team to drive conversions

Marketplaces

Provide frictionless experiences for both providers and consumers
Customers

Data

Automated data workflows in Salesforce & Marketo

Prioritized 100K+ support tickets with real-time data in Zendesk

Unified siloed data from multiple sources for product-led growth

All Data Stories
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Marketing

Personalized messages to 170M+ users with faster audience experimentation

Segmented audiences on Snowflake for unified customer experiences

Reduced CAC by 50% in 6 months by syncing predictive ads LTV

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Engineering

Accelerated development of native Salesforce integration by 4 months

Reached 50% adoption of new data export features within 2 weeks

Doubled repeat transaction rates and saved 6 months of dev time

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Resources

Blog

What is Reverse ETL? Everything you need to know

Making real-time Reverse ETL 100x cheaper and faster

Why we built Census Embedded

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Playbook

Dynamic Personalization and Segmentation

Lead scoring in your CRM

Prioritizing customer support tickets

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