Helping business & data teams collaborate at
“Having one unified audience segment across Braze and our app means that we’re more confident in our messages and offers. We can actually get more granular with who we're targeting and what we're saying to them.”
The future of MarTech is composable. Instead of creating another data silo with a CDP, activate the valuable customer data you already have. Bridge the gap between marketing & data teams.
Unlock the full value of your data with advanced features purpose-built for marketers. Add complex segmentation logic without writing SQL.
Join third-party data directly to your warehouse, and use that data in audiences
Auto-generate and sync audiences to multiple destinations with 1 click
Target extremely granular audiences across complex and interrelated datasets
Specify inclusion or exclusion of other audiences and reuse existing definitions
Divide an audience into multiple cohorts and compare performance across groups
Data teams can manage audiences programmatically and import directly from the warehouse
Instantly compute custom fields like LTV or average spend without needing code
Track segment membership changes in the warehouse, alongside all your other data
See estimated size change as you build audiences, and also track size over time
Compare any 2 audiences to understand member overlaps and unions
Analyze your most successful experiments by tracking metrics over time
See matched audience size and match rate across ads platforms, all in one place
Unlimited flexibility and visibility in how you transform your data. No vendor lock-in upstream or downstream
Instantly unlock the power of your first-party customer data by connecting to your existing data platforms
Keep your audiences fresh in all your marketing and advertising tools with automated syncs.
“Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.”
Fast growing business like Activision, Canva, and Notion are unblocking their marketers with best-in-class tooling. You can too.
Harness all your customer data for marketing. Book a demo with one of our experts.
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