Helping business & data teams collaborate at
“We had sophisticated segmentation in our BigQuery database and new customers getting added every day, but needed that data to sync instantly to Facebook Ads. I wanted the seed audience to be replenished and not rely on a static upload that I had to do time and time again.”
Owning the customer journey means every touchpoint affects your customer’s brand experience. Census keeps consistent data and metrics synced across applications so every single interaction, from marketing to support, has full customer history context.
Dynamically update advertising audiences to target high intent customers in minutes, not days. Ads teams can sync audience and segmentation data from a single source to all your ads tools using Census Audience Hub – no SQL needed! Users are automatically added and removed when they meet your criteria, always keeping campaigns fresh.
Define goal metrics or build predictive models in your warehouse, then sync them across your entire marketing stack. Focus on which user events predict purchase, assign visitor conversion scores, then automate personalized touchpoints like targeted product recommendations.
Control what models can be used for audiences so the marketing team only uses trusted data.
Enable marketers to self-serve data models you’ve built to drive immediate business impact.
No need to duplicate or create new logic, just connect existing dbt models or Looker Looks.
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Start using Census today by booking a demo with one of our experts.
