Census for Retail Brands

Create unique brand experiences across all channels

Your competitive advantage comes from leveraging first-party customer data. Census helps retail brands automate and personalize customer journeys and optimize brand experiences to win in crowded markets.

Helping business & data teams collaborate at

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“We had sophisticated segmentation in our BigQuery database and new customers getting added every day, but needed that data to sync instantly to Facebook Ads. I wanted the seed audience to be replenished and not rely on a static upload that I had to do time and time again.”

Michael Lorenzos

Head of eCommerce Growth, Bleach London

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Spend more time experimenting, less time uploading

 

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Hyper-personalize customer experiences

Owning the customer journey means every touchpoint affects your customer’s brand experience. Census keeps consistent data and metrics synced across applications so every single interaction, from marketing to support, has full customer history context.

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Experiment faster across all ad platforms

Dynamically update advertising audiences to target high intent customers in minutes, not days. Ads teams can sync audience and segmentation data from a single source to all your ads tools using Census Audience Hub – no SQL needed! Users are automatically added and removed when they meet your criteria, always keeping campaigns fresh.

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Automation to drive more revenue

Define goal metrics or build predictive models in your warehouse, then sync them across your entire marketing stack. Focus on which user events predict purchase, assign visitor conversion scores, then automate personalized touchpoints like targeted product recommendations. 

Sync to all of your favorite apps

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Loved by marketers, trusted by data teams

 
Approval process for trust

Control what models can be used for audiences so the marketing team only uses trusted data.

 
 
Spend more time modeling

Enable marketers to self-serve data models you’ve built to drive immediate business impact.

 
 
Integrates with dbt + Looker

No need to duplicate or create new logic, just connect existing dbt models or Looker Looks.

 
 

Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata
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From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.