Featured Posts

Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
Product News
Why we chose Iceberg as the foundation for Census Store
Ellen Perfect
11 March 2025
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Anonymize data to protect privacy -- for free
Sharrifah Lorenz
5 March 2025
Free tool to anonymizer sensitive data with just a click
Education
Finding (and Fixing) Your Funnel Bottlenecks: A Revenue Leader’s Guide
Chris Calkin
5 March 2025
Discover how data-driven decisions empower revenue leaders to pinpoint and fix funnel bottlenecks, fueling revenue growth and sales optimization.
Education
Drowning In Tickets? It's time to talk about the last mile transform
Ellen Perfect
3 March 2025
Learn strategies to streamline processes, enhance agility, and balance innovation without compromising data integrity.
Education
What is last mile data transformation?
Ellen Perfect
3 March 2025
How the age of AI is changing the last mile problem in data
Product News
Two Ways to Enrich Directly in the Warehouse
Ellen Perfect
21 February 2025
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Best Practices
Understanding LLM Benchmarks
Ellen Perfect
5 February 2025
How LLMs are evaluated, and how to know which benchmark is most relevant to you.
Product News
Understanding Gemini: Costs and Performance vs GPT and Claude
Ellen Perfect
5 February 2025
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Drowning in Product Data? Here's How We Fixed That with AI
Julie Beynon
3 February 2025
Turn complex product events into insights with Census’s AI reverse-ETL. Empower your team with actionable trends for product-led growth and customer success.
Best Practices
How to build external data sharing pipelines for your customers
Katy Yuan
31 January 2025
Census Embedded is the best way to securely import or export external customer data by providing pre-built SaaS integrations to hundreds of tools.