Featured Posts

Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Katy Yuan
22 October 2024
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Arjit Jaiswal
30 August 2024
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Arjit Jaiswal
29 August 2024
From Analytics to Action: How we Personalize Outreach With AI
Julie Beynon
14 November 2024
Transform website analytics into marketing insights. See how Census uses AI to identify prospect interests and automate personalized campaigns.
Customer Sentiment Automation For Outbounding and Support
Julie Beynon
13 November 2024
Discover how AI-powered message analysis transforms customer sentiment insights for support and sales teams, turning nuanced data into actionable strategies across channels.
AI for RevOps: How We Automated Fit Scoring in Salesforce
Julie Beynon
12 November 2024
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Top 10 LLM prompts for RevOps and Marketing Teams
AJ Jindal
11 November 2024
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.
Product News
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Katy Yuan
22 October 2024
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Education
Understanding the Context Window: Cornerstone of Modern AI
17 October 2024
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.
Engineering
How to query Iceberg locally using Spark, PyIceberg, or duckdb
Sean Lynch
8 October 2024
Learn how to efficiently query Iceberg data locally using Spark, PyIceberg, or DuckDB, focusing on catalog types, data storage, and read/write capabilities.
Engineering
Understanding Iceberg Support in the Databricks Ecosystem
Sean Lynch
30 September 2024
Explore how Databricks integrates Iceberg support via Unity Catalog and UniForm, enabling seamless data management within Spark-based environments.
Best Practices
The Ops Leader's Guide to Operationalizing AI
16 September 2024
The tools we love, the prompts we use, and the rollout process that works.  
Engineering
A Deep Dive into Polaris: Simplifying Iceberg Catalog Management
Sean Lynch
12 September 2024
Explore how Polaris simplifies Iceberg catalog management with enhanced cross-compatibility and unique features for Snowflake users and beyond.