Trusted Data, Everywhere it Matters.
Unify, de-duplicate, enhance, and activate data anywhere you need it. Instantly.
Unify, Enhance, and Activate
1. unify & Define
Access, clean, and manage all your data
Unify your data with powerful ETL from over 30 sources - including CRMs, warehouses, spreadsheets, and more. Our advanced Entity Resolution intelligently merges duplicates to ensure data accuracy and delivers comprehensive Master Data Management capabilities, helping you to establish reliable golden records.


2. enrich and enhance
Enrich and Enhance using AI
Bring the power of AI to your data with our advanced AI columns, enabling audience segmentation, intent scoring, data enrichment, and churn prevention using OpenAI, Anthropic, Gemini, or any LLM model of your choice.
Enrich your business data from any source - like Clearbit, Apollo, etc. directly in your warehouse so every system benefits from consistent, enriched insights.

3. Active & observe
Turn your data into action, everywhere.
Easily segment your trusted, enhanced data with our Audience Hub, then sync it via Reverse ETL to any destination - CRM, marketing automation, ERP, ad platforms - in real time. Write every action back to your source of truth, ensuring your AI-driven segmentation always leverages the freshest data. All with full observability and governance.

“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Take your data strategy to the next level
Cut Complexity
Connect every tool in your tech stack
Census eliminates silos by ingesting data directly from your SaaS tools, applying semantic definitions, and syncing every transformation back to the platforms your teams work in.
Improve data quality
Build Golden Records
Clean, dedupe and enrich records to build trusted datasets. Add any column with AI, or use liquid templates to avoid time-consuming regex and formula fields.
Enhance with AI
AI-powered Segmentation
Score leads, categorize support tickets, classify records, and discover new segments automatically - using LLM-based columns and AI-driven cleanup.
Eliminate friction and delays
Say goodbye to ticket backlogs
Collaborate with confidence across your data and GTM teams with fully featured governance - so you can reduce ticket backlog and act on real-time data without sacrificing trust.
200+ integrations.
And more added daily.
G2 Leader
The G2 Leader in Reverse ETL, 9 quarters in a row
Secure by design
The G2 Leader in Reverse ETL, 9 quarters in a row
“A no-brainer”
Jamie K.
Head of Growth
More accolades
The G2 Leader in Reverse ETL, 9 quarters in a row
Braze’s Technology Partner of the Year 2023
Snowflake’s Partner of the Year 2024
Best Software in 2023
(IT Infrastructure)
Leader in Snowflake’s Modern Marketing Data Stack
Unify. Enhance. Activate.
Your data is yours. Use it. Everywhere.
Unify. Enhance. Activate.
Your data is yours. Use it. Everywhere.