Trusted Data, Everywhere it Matters.

Unify, de-duplicate, enhance, and activate data anywhere you need it. Instantly.

TRUSTED BY MODERN DATA, OPERATIONS, AND MARKETING TEAMS AT

Unify, Enhance, and Activate

1. unify & Define

Access, clean, and manage all your data

Unify your data with powerful ETL from over 30 sources - including CRMs, warehouses, spreadsheets, and more. Our advanced Entity Resolution intelligently merges duplicates to ensure data accuracy and delivers comprehensive Master Data Management capabilities, helping you to establish reliable golden records.

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2. enrich and enhance

Enrich and Enhance using AI

Bring the power of AI to your data with our advanced AI columns, enabling audience segmentation, intent scoring, data enrichment, and churn prevention using OpenAI, Anthropic, Gemini, or any LLM model of your choice.

Enrich your business data from any source - like Clearbit, Apollo, etc. directly in your warehouse so every system benefits from consistent, enriched insights.

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3. Active & observe

Turn your data into action, everywhere.

Easily segment your trusted, enhanced data with our Audience Hub, then sync it via Reverse ETL to any destination - CRM, marketing automation, ERP, ad platforms - in real time. Write every action back to your source of truth, ensuring your AI-driven segmentation always leverages the freshest data. All with full observability and governance.

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“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone
Marc Stone • VP of Data and Growth
ClickUp
Take your data strategy to the next level
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Cut Complexity
Connect every tool in your tech stack

Census eliminates silos by ingesting data directly from your SaaS tools, applying semantic definitions, and syncing every transformation back to the platforms your teams work in. 

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Improve data quality
Build Golden Records

Clean, dedupe and enrich records to build trusted datasets. Add any column with AI, or use liquid templates to avoid time-consuming regex and formula fields.

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Enhance with AI
AI-powered Segmentation

Score leads, categorize support tickets, classify records, and discover new segments automatically - using LLM-based columns and AI-driven cleanup.

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Eliminate friction and delays
Say goodbye to ticket backlogs

Collaborate with confidence across your data and GTM teams with fully featured governance - so you can reduce ticket backlog and act on real-time data without sacrificing trust.

G2 Leader

The G2 Leader in Reverse ETL, 9 quarters in a row

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Secure by design

The G2 Leader in Reverse ETL, 9 quarters in a row

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“A no-brainer”

Jamie K.
Head of Growth

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More accolades

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The G2 Leader in Reverse ETL, 9 quarters in a row

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Braze’s Technology Partner of the Year 2023

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Snowflake’s Partner of the Year 2024

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Best Software in 2023
(IT Infrastructure)

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Leader in Snowflake’s Modern Marketing Data Stack

Unify. Enhance. Activate.

Your data is yours. Use it. Everywhere.

Unify. Enhance. Activate.

Your data is yours. Use it. Everywhere.