Last month, we announced the availability of Census Store and SaaS Datasets. Along with them, we shared our commitment to creating a fully connected source of truth for any business, working on any tech stack.
Today, we're adding to the momentum with CSV datasets -- our answer to the problem of difficult to house data.
The Challenge of "Rogue" Data
Most organizations have a strategy for most of their data. But every team, no matter how robust their tech stack, deals with the problem of one-off data without a designated home.
You know what we're talking about—the conference lead lists sitting in your downloads folder, the partner-shared spreadsheets buried in your Google Drive, the carefully researched prospect lists compiled by your sales team, or the enrichment data exported from internal tools.
This valuable information often remains disconnected from your workflows, becoming increasingly difficult to discover and activate as time passes. And when it does get used, it's through manual, error-prone processes that waste your team's time and create inconsistent customer experiences.
CSV Datasets: A Home for Every Piece of Data
With CSV Datasets, we're solving this challenge by giving every piece of data a proper home within your Census workspace. Here's how it works:
- Upload - Simply create a dataset within Census and designate the sources as a CSV file
- Transform - Apply the same powerful transformations you use with warehouse and SaaS sources
- Activate - Sync your enhanced data to any destination in the Census ecosystem
The process is seamless and requires zero coding or data engineering resources.
Real-World Applications
CSV datasets are a part of our commitment to removing as much friction as possible from building a true central source of truth. Our customers have used this for:
- Event Marketing: Upload conference attendee lists and immediately sync them to your marketing automation platform for timely follow-up
- Sales Enablement: Transform manually researched prospect information into actionable data for your sales team in Salesforce
- Partner Management: Consolidate partner-shared customer data and activate it across your tech stack
- Ad Hoc Analysis: Quickly transform and sync one-time data pulls without disrupting your core data processes
Our Commitment to Your Source of Truth
CSV Datasets represents our ongoing commitment to supporting a true central source of truth—even in the messy, real-world scenarios that every business faces.
We understand that even companies with sophisticated data infrastructure have edge cases and one-off data needs. Rather than forcing you to choose between rigid processes and data chaos, we're providing a middle path: structured flexibility that maintains governance while accommodating the realities of business.