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HUGO X CENSUS

How Hugo got 3x higher conversion rates with personalized email campaigns‍

Hugo wanted to harness the power of data to improve users’ experiences, but it was challenging. Now, with Census pushing data to Customer.io and other tools, Hugo provides personalization for each user, a change that’s boosted conversion rates by 300-400%.

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Industry: SaaS, Productivity Tools

Headquarters: San Francisco, CA

Company type: B2B

Team: Marketing

Use cases: Early engagement score, Marketing personalization, Personalized referral emails, Product-led growth

Featured integrations: Customer.io, Front, HubSpot, Mixpanel, Segment, Vitally

Hugo provides a bevy of features to make meetings more productive and less disorganized. Hugo customers can prepare agendas, share notes, track follow-up actions, and integrate meeting materials with the rest of their productivity tools.

Results

  1. 3-4x better conversion rates with highly personalized emails

  2. Saved hundreds of thousands of dollars on data engineering salaries

  3. Democratized data access for the whole team

"We've always had analytics data coming through to Customer.io through Segment, but there was previously no ability to transform that data. There was a clear gap for us around the way we handled ETL and our ETL layer."


Darren Chait, Co-Founder & COO

From your data warehouse to all your apps, customers, and agents.

Without code or CSVs.

Start using Census today by booking a demo with one of our experts.

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