SCREENCASTIFY X CENSUS

How Screencastify automated upsell opportunities and saved hours of engineering effort

With Zack Blois, VP of Strategy & Operations

Adopting Census saved the team at Screencastify hours of engineering effort previously spent building and maintaining custom API integrations, while giving their whole company better, quicker access to the data that’s critical for a product-led company.

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Industry: SaaS, Video

Team: Sales, RevOps

Use cases: Marketing personalization, Product-led growth, Upsell opportunities

Featured integrations: ActiveCampaign, BigQuery, Pendo, Salesforce, Zendesk

Founded in 2013, Screencastify now helps over 15 million users to record, edit, and share asynchronous video. As a company, they’re committed to providing the simplest possible user experiences that serve their primary user base: educators and students.

Results

Saved up to 10 hours of engineering work per new integration pipeline
Enabled highly personalized user communications for product-led growth to drive better onboarding and upsell opportunities

“Census allowed us to do things that, at other companies, had taken months to build with a data team.”

Zack Blois

VP of Strategy & Operations

From your data warehouse to all your apps, customers, and agents.

Without code or CSVs.

Start using Census today by booking a demo with one of our experts.

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Start a trial