WEIGHTS & BIASES X CENSUS

How Weights & Biases enriched user and team product analytics in Mixpanel

With Bryan Bischof, Head of Data Science
David La Chasse, Lead Data Engineer
Noah Bruegmann, President at Data CRT (Data Consultant)

Weights & Biases was already leveraging Mixpanel for product analytics, but with Census they’ve been able to enrich and map the relationships between users, teams and organizations using existing data models – all without waiting on software engineering.

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Industry: MP Ops, SaaS

Company type: B2B

Team: Data, Product

Use cases: Enrich teams, Enrich user profiles, Synthetic events

Featured integrations: BigQuery, dbt, Mixpanel, Salesforce, Segment

Weights & Biases provides an innovative machine learning platform to help developers visualize, collaborate, and iterate when building models. Their platform supports over 200,000 users who are advancing machine learning projects at startups, large enterprises, and research universities.

Results

The data aligns with the product’s concepts of user, team, and organization.
All data stays in sync with the warehouse and the most current dbt logic.
Go To Market, Growth, and Product teams access meaningful data from the tools they use daily, rather than relying on separate reports.

“Instead of having to ask for a new BI report, which requires development, somebody in Product can just go into Mixpanel and get that information directly now that it’s being synced over with Census.”

Noah Bruegmann

President, Data CRT

How Weights & Biases enriched users, teams, and orgs in Mixpanel without more engineering

From your data warehouse to all your apps, customers, and agents.

Without code or CSVs.

Start using Census today by booking a demo with one of our experts.

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