Sync dbt to Drift
Personalize your conversational marketing with customer data
Get a demo Try for freeIntegration in Four Steps
Step 1: Connect dbt
Connect to your dbt repo, select a branch that you'd like to use, and tag your models with "census" to make them available.
Step 2: Connect Drift as a destination
You can use an OAuth log-in flow to connect Census to Drift directly via the Census Connections page.
Step 3: Define the core data that matters for your business
Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered after dbt run.
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.
Get a demoWhere can you sync your dbt in Drift?
Contact Model
Contacts are your site visitors who interact with Drift. Contacts may provide you with their email address, or their information may have been updated in the past 90 days. Contacts belong to an account, and may have conversations, composed of messages, with your users.
API DocsA single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
Helping business & data teams collaborate at
Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.
Data Activation Use Cases
Syncing from dbt
dbt (data build tool) is a data modeling and data management tool that enables analytics engineers to transform data in their warehouses by simply writing select statements. dbt handles turning these select statements into tables and views. dbt approach to data modeling is the leading paradigm for ELT (Extract, Load, Transform). It makes it easy to transform data that has been delivered to the data warehouse via an ETL tool like Fivetran, Stitch, or Airbyte. Census has a native integration with dbt that expands the reach of your trustworthy models by putting them into the places where business teams can take action.
Now you can use the data in dbt for more than just analytics and BI. With Amazon dbt you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our dbt docs
Syncing to Drift
Drift is a conversational marketing platform that allows companies to connect with interested leads and convert them into booked meetings and develop better relationships. Drift customizes the customer experience so you can increase sales opportunities and drive traffic from inbound marketing.
Learn how to use Census with 👉 our Drift docs
Census connects to dbt and syncs data to Drift. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the #1 Data Activation and Reverse ETL platform
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
Marc Stone VP of Data and Growth
From your data warehouse to all your teams, customers, and apps.
Without code or CSVs.
Take action with data today. Book a demo with one of our experts.