Sync Heroku Postgres to SendGrid

Sync all your customer data to craft personalized email automations

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Heroku Postgres
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Heroku Postgres

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect SendGrid as a destination

You can quickly connect to SendGrid by creating an API key in SendGrid and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement to select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Heroku Postgres in SendGrid?

Add Contact

This endpoint allows the upsert (insert or update) of up to 30,000 contacts, or 6MB of data, whichever is lower.

API Docs

Create List

Lists are static collections of Marketing Campaigns contacts. This API allows you to interact with the list objects themselves. To add contacts to a list, you must use the Contacts API.

API Docs

List Contact

Lists are static collections of Marketing Campaigns contacts. This API allows you to interact with the list objects themselves. To add contacts to a list, you must use the Contacts API.

API Docs
Integrations illustration

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Helping business & data teams collaborate at

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.

Data Activation Use Cases

Syncing from Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Amazon Heroku Postgres you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres docs

Syncing to SendGrid

SendGrid is an email marketing platform that helps businesses better connect and engage customers with personalized email marketing, automated email journeys, a visual template builder, and smart segmentation.

Learn how to use Census with 👉 our SendGrid docs

Census connects to Heroku Postgres and syncs data to SendGrid. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

From your data warehouse to all your teams, customers, and apps.

Without code or CSVs.

Take action with data today. Book a demo with one of our experts.