Sync MySQL to Segment
Connect your data warehouse to Segment's integration library
Get a demo Try for freeIntegration in Four Steps
Step 1: Connect MySQL
Connect MySQL with standard API and ODBC credentials.
Step 2: Connect Segment as a destination
You can connect to Segment by creating an API key in Segment and providing it to Census in an intuitive interface.
Step 3: Define the core data that matters for your business
Write a SQL Statement. Select the records you want to sync from MySQL. Census will match records based on the unique identifier you provide (like email or ID).
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.
Get a demoWhere can you sync your MySQL in Segment?
Personas Profile
The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.
API DocsTrack
The track API call is how you record any actions your users perform, along with any properties that describe the action.
API DocsA single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
Helping business & data teams collaborate at
Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.
Data Activation Use Cases
Syncing from MySQL
MySQL is the free and open-source application database that is used by more applications than any other database. Now you can get the data you trust from the database you trust in every tool across your business. The power of applications is multiplied with Census reverse ETL.
Now you can use the data in MySQL for more than just analytics and BI. With Amazon MySQL you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our MySQL docs
Syncing to Segment
Segment is a data management system with a suite of tools for marketing, product development, and engineering teams. Segment organizes and analyzes data so that your teams can collaborate to make faster decisions driven by sales metrics.
Learn how to use Census with 👉 our Segment docs
Census connects to MySQL and syncs data to Segment. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the #1 Data Activation and Reverse ETL platform
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
Marc Stone VP of Data and Growth
From your data warehouse to all your teams, customers, and apps.
Without code or CSVs.
Take action with data today. Book a demo with one of our experts.