Sync SQL Server to Salesforce Marketing Cloud

Sync product data to send personalized campaigns

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Integration in Four Steps

Step 1: Connect Microsoft SQL Server

Connect SQL Server with standard API and ODBC credentials.

Step 2: Connect Salesforce Marketing Cloud as a destination

You can connect to Salesforce Marketing Cloud by creating an API key in Salesforce Marketing Cloud and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL statement. Select the records you want to sync from SQL Server. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Microsoft SQL Server in Salesforce Marketing Cloud?

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Helping business & data teams collaborate at

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.

Data Activation Use Cases

Syncing from Microsoft SQL Server

Microsoft SQL Server is a relational database management system (RDBMS) that supports a wide variety of transaction processing, business intelligence (BI) and data analytics applications.

Now you can use the data in Microsoft SQL Server for more than just analytics and BI. With Amazon Microsoft SQL Server you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft SQL Server docs

Syncing to Salesforce Marketing Cloud

Salesforce Marketing Cloud is a platform that helps you create personalized customer experiences across every channel to engage and delight customers at key touchpoints. The Salesforce Marketing Cloud platform also enables businesses to engage their audiences at scale. It offers integrated solutions for managing customer journeys, email, mobile, social media marketing, advertising, content generation, and management, as well as data analysis for B2B and B2C companies.

Learn how to use Census with 👉 our Salesforce Marketing Cloud docs