Sync Amazon Athena to Amplitude
Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes – from customer loyalty to lifetime value, and more.
Get a demo Try for freeIntegration in Four Steps
Step 1: Connect Amazon Athena
Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.
Step 2: Connect Amplitude as a destination
You can connect to Amplitude by creating an API key in Amplitude and providing it to Census in an intuitive interface.
Step 3: Define the core data that matters for your business
Write a SQL Statement. Select the records you want to sync from Athena. Census will match records based on the unique identifier you provide (like email or ID).
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.
Get a demoWhere can you sync your Amazon Athena in Amplitude?
Batch Event Upload API
The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).
API DocsDevice ID
Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.
API Docs DescriptionGroup Identify API
Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.
API DocsUser Profile API
The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.
API DocsA single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
Helping business & data teams collaborate at
Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.
Data Activation Use Cases
Syncing from Amazon Athena
With Athena, there's no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.
Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Amazon Athena you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our Amazon Athena docs
Syncing to Amplitude
Amplitude is a comprehensive product analytics platform that helps you track, understand and personalize your product and customer experience to engage and delight your customers and users at multiple touchpoints.
Learn how to use Census with 👉 our Amplitude docs
Census connects to Amazon Athena and syncs data to Amplitude. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the #1 Data Activation and Reverse ETL platform
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
Marc Stone VP of Data and Growth
From your data warehouse to all your teams, customers, and apps.
Without code or CSVs.
Take action with data today. Book a demo with one of our experts.