Sync Azure Synapse to Braze

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Integration in Four Steps

Step 1: Connect Azure Synapse

Connect Azure Synapse with standard API, ODBC and JDBC credentials.

Step 2: Connect Braze as a destination

You can connect to Braze by creating an API key in Braze and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Azure Synapse. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Azure Synapse in Braze?

Event Object

An Event Object is an object that gets passed through the API when a specific event occurs.

API Docs

Subscription Group ID

Use these endpoints to set the subscription state of a user in a subscription group. These groups will be available on the Subscription Group page.

API Docs Description

User Alias

User aliases allow referring to users by multiple other identifiers rather than only the Braze external_id.

API Docs

User Data Endpoints

The User API allows you to track information on your users by logging data about your users that comes from outside your app.

API Docs Description

User Track

Use this endpoint to record custom events, purchases, and update user profile attributes.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Helping business & data teams collaborate at

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.